For CFOs, finance professionals, treasury, and accounting, nothing is exempt from the threat of sudden and total stop - not even operational cash flows. If the 2020 pandemic, or even the 2008 financial crisis, teaches us anything, it is that liquidity is not only a strategic and volatile commodity but also a fragile one.
As a result, liquidity management stands to be a true competitive edge in 2021 and beyond, and it requires the modern CFO to activate all possible resources of liquidity.
Listen to this exclusive audiobook feature the ebook, Enacting Enterprise Liquidity Management: The Time is Now, where we’ll examine:
- 4 shattered assumptions and new imperatives
- Liquidity as a risk asset
- Reimagining liquidity management
- Planning & executing a CEO-backed plan
Fill out the form below to get your copy of the comprehensive audiobook.